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Metrics to Mastery: Unveiling the Media Landscape
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Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.
Chapters:
- 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
- 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
- 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
- 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations
Links and Resources:
- Subscribe to our newsletter here
- Laura Szczes on LinkedIn
- Lisa Wekellis on LinkedIn
- Double Z Media Website
- Double Z Media on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!
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