Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game

The Paid Media Playbook

Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the stadium.

Get ready for a lively discussion as they break down the standout sponsors, from national giants to local gems, and ponder the effectiveness of static vs. dynamic advertising. Discover the unexpected placements, like hospitals vying for attention amidst the action-packed game. With a keen eye for detail, Laura and Lisa dive into the intriguing world of sponsorship choices, questioning the rationale behind each brand's presence and sharing their own ideas for a winning sponsorship approach.

Whether you're a seasoned marketer or just curious about the intricacies of stadium advertising, this episode provides valuable insights, laughs, and a unique perspective on how brands vie for your attention in the midst of sporting excitement. Tune in for a fun-filled discussion and learn why, according to Laura and Lisa, if you're going to sponsor a hockey game, it better be the Zambonis! 🏒✨

Chapters:

• Opening Faceoff (00:00 - 01:18)
• Rink-Side Revelations (01:19 - 03:45)
• The Pepsi Flash (03:46 - 05:55)
• Beer Absence and Brand Spectacles (05:56 - 09:22)
• Closing Thoughts and Next Week's Tease (09:23 - 13:00)

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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