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Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success
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In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales.
Key topics discussed:
- Fall Prime Day performance: A 57% average increase in sales compared to last year, with some brands seeing up to 300% growth.
- The impact of inflation on consumer behavior and pricing strategies
- How to leverage different types of Amazon deals (Lightning Deals, Prime Exclusives and coupons) for maximum visibility and sales.
- Strategies for navigating the condensed holiday shopping season, with five fewer days between Thanksgiving and Christmas this year.
- Critical dates and preparation tips for inventory management, including considerations for Chinese New Year's impact on supply chains.
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