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EP 2: Why Holiday Marketing is Crucial for Businesses
Manage episode 381788215 series 3523021
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Ryan discusses the importance of holiday marketing campaigns, highlighting
their ability to boost sales and revenue, increase visibility and brand
awareness, foster customer loyalty and engagement, capitalize on seasonal
spending habits, and gain a competitive advantage. He provides examples of
successful holiday campaigns by Coca Cola and Apple. Ryan emphasizes the need
for clear objectives, audience targeting, segmentation, creative storytelling,
consistency in messaging and branding across different channels, measuring
goals and metrics (such as sales ROI or website traffic), planning early and
executing seamlessly, testing and optimizing campaigns on the fly based on
data analysis. He also suggests engaging with customers authentically through
various means like dynamic content or social media. Additionally, he offers
specific recommendations for retail (discounts/promotions), nonprofits
(heartfelt stories of giving), technology sectors (innovative gift solutions).
Overall, Ryan encourages listeners to build their own effective holiday
marketing campaigns.
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