Bold Executive Voices: The Key to Effective Thought Leadership

Health Marketing Collective

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importance of involving multiple voices on social media platforms, advocating for leadership diversity and representation. She also discusses prominent leaders such as Karen Lynch of CVS and Bryony Winn of Carillon Health Solutions, who engage authentically with their audiences. The conversation further explores how Dr. Sushan Jain of ScanHealth maintains a balanced online presence, focusing on genuine healthcare issues while minimizing overt company promotion. Sara underscores the natural transitions in executive careers, encouraging leaders to embrace these shifts without fear. The discussion navigates through Andy Slavitt’s influential role during the COVID-19 pandemic and Dr. Angela Fusaro’s effective use of video to connect with audiences, setting benchmarks for authentic social media engagement in the healthcare sector. Throughout the episode, both Jen and Sara emphasize the repercussions of not participating in social media thought leadership. They discuss how reduced visibility can dampen company influence while competitors gain an edge through active engagement. The conversation also highlights the growing trend of incorporating social media presence into hiring practices and the significance of building strong personal brands. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways:

1. Multi-Voice Engagement for Safety and Representation: Jen Hovelsrud highlights the importance of various leaders contributing to social media conversations. This approach ensures diverse perspectives, enhances representation, and provides a safer, more inclusive narrative for audiences.
2. Embracing Career Transitions and Social Media Presence: Both Jen and Sara Payne recognize that executives often face natural career shifts. They advocate for leaders not to fear these changes but rather to leverage social media presence to maintain and enhance their influence.
3. Authentic Leadership Engagement: Exemplary leaders like Karen Lynch, Bryony Winn, and Dr. Sushan Jain demonstrate how engaging on social media with authenticity about one’s passions and industry issues can build trust and credibility. This form of engagement resonates more deeply with audiences compared to purely promotional content.
4. Risk Management through Thought Leadership: Actively participating in thought leadership on social media mitigates the risk of invisibility and lost influence. Companies must understand that engaging online is not optional but a critical component for maintaining relevance and competing in the industry.
5. Strategic Social Media Use for Executives: Effective thought leadership requires a well-devised strategy. Future leaders are encouraged to engage early, develop core beliefs, and consistently post industry-relevant content to build a stronger brand presence. Sara and Jen discuss the benefits of social media engagement, including increased trust, better sales outcomes, and more opportunities for public speaking and press interviews.

Join us next time as we continue our series leading up to the HLTH conference in Las Vegas this October. Stay tuned to the Health Marketing Collective, and don’t forget to subscribe to our podcast for more insights on effective health marketing and leadership. [embed]https://youtu.be/to4TzWPqYQg[/embed] About Jen Hovelsrud Staff Vice President Elevance Health Jen leads Enterprise Content Marketing and Social Media for Elevance Health, a health company and largest licensee of Blue Cross Blue Shield Health plans. She is focused building brands through strategically-connected and purpose-driven driven content and communication. LinkedIn.com/in/Jennifer-Schoech-Hovelsrud Www.ElevanceHealth.com