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Building Trust and Closing Deals: The Science of Sales Success with Kerry Curran
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates.
They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts.
Topics Discussed:
Marketing-Led Growth and Demand Generation
Shortening Sales Cycles and Improving Close Rates
Aligning Sales and Marketing for Better Results
Building Brand Awareness and Trust
Effective Use of CRM Tools and Automation
Customized Go-To-Market Strategies
Relationship Building as Key to Sales Success
To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/
To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/
To connect with Marketing Refresh, visit: MarketingRefresh.com
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