Building a Profitable Software Company in a Beloved Niche: Golf Tournaments

Startup Stories

The startup in focus: https://www.livetourney.com

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In this gripping episode of "Startup Stories," we delve into the fairways of entrepreneurship with Matt Robinson, the innovative mind behind Live Tourney, a game-changing SaaS platform revolutionizing the golfing world. From a simple side project to a booming business with a staggering $18k revenue in January 2024 alone, Matt's journey is a hole-in-one tale of passion, ingenuity, and the drive to disrupt the status quo.

Discover how a software engineer with a sports obsession turned a frustration on the golf course into a lucrative startup. We'll track Matt's story from the initial spark of inspiration to the meticulous crafting of Live Tourney's MVP, and the pivotal moment when an 80-year-old golfer's wife became the product's unexpected champion.

Witness the power of cold emails and the art of the sale as Matt and his co-founder, Henry, navigate the roughs of customer acquisition. Learn how a clever "intern program" and a strategic blend of old-school and digital marketing tactics propelled Live Tourney into the league of profitable SaaS platforms with minimal monthly expenses.

Join us on "Startup Stories" as we explore the strategic plays that transformed Live Tourney into a profitable venture from day one, and the ambitious goal of hitting $100,000 in ARR by year's end. Get inspired by a founder who's not just building a business, but also a legacy for his newborn child. Tune in now for an episode that's more than just a startup story—it's a testament to the entrepreneurial spirit's enduring drive to innovate and conquer new frontiers.