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How “Try Before You Buy” Is Driving D2C Growth With Benjamin Davis
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Treść dostarczona przez Aaron Conant. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Aaron Conant lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity.
In this episode…eCommerce brands are so focused on minimizing returns that they often don’t consider how to enhance the online customer experience fundamentally. Consumers want the same experience online as they have in-store, like trying on clothes before purchasing them. How can you unify the online customer experience to increase conversions?
Benjamin Davis has pioneered the “try before you buy” method, which allows customers to sample items before purchasing them and decide which ones to keep or return. Rather than analyzing each customer’s return rate, brands can encourage them to sample multiple items to increase purchase rates and profit per order. This model also drives lifetime value since brands demonstrate trust in their consumers by allowing them to try products before charging them.
Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Benjamin Davis, the Founder and CEO of TryNow, to talk about implementing a “try before you buy” solution. Benjamin discusses this model’s impact on cart value, how D2C categories are adopting this solution, and how TryNow reduces CAC.
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