Authenticity and vulnerability in branding

The Maverick Paradox Podcast

In today's episode Judith Germain speaks to Deevo Tindall about how businesses can stand up digitally with an unapologetic branding approach. Deevo shares that he is a serial entrepreneur and runs a business called The Brand Storyteller, helping entrepreneurs and small businesses develop their brand, messaging, and connect with their audience.

Key Takeaways

• Unapologetic branding means authentically sharing your unique value proposition and expertise without making excuses
• Building strong relationships and providing value is crucial for business success
• Branding lays the foundation by defining your identity, while marketing promotes that brand message
• Knowing yourself deeply and solving real customer problems is essential before branding/marketing

The conversation shifts to the critical role of relationships in business success. Deevo shares a personal story about damaging a relationship early in his career, and they both emphasise the need to nurture relationships, even after a project or contract has ended, as they can lead to future opportunities and referrals.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

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Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.

Judith's websites:

• Judith Germain (mentoring, Speaker, author) - judithgermain.com
• The Maverick Paradox Magazine - themaverickparadox.com
• The Maverick Paradox Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.