Should I Start a Podcast? - EP: 2

The Business Podcast Roadmap

“Should I start a podcast?”

This is a question we hear often.

What it really comes down to is a lack of clarity and certainty.

Folks want to know that this is going to be an effective effort for their business and brand.

They don’t want to waste their time when they could have been doing something else.

At the end of the day, we find that individuals come into this phase with mixed emotions.

They’ve been wanting to do this show for months and they’ve been mulling over how they can put it into action.

There is also a big fear of missing out. They’ve seen others in their industry launch successful podcasts and they have seen the amazing things it has done for their organizations.

Some businesses are doing some really cool podcasts and they’re putting their stuff out there.

It’s going well for some and not so well for others.

What it comes down to is getting clarity around whether podcasting is the right tool and channel for you and your organization.

There are a few key indicators that can show us, before we even start this podcast process, whether or not you are in a great position to leverage podcasting fully.

Essentially we want to figure out if you can take advantage of the natural strengths that podcasting as a channel has.

Instead of pushing a ball up a hill, we can use the momentum, get over the crest of the hill and just let this thing build some momentum of its own.

To help you find out if podcasting is right for you, we have put together a 60-second quiz that will answer the question “is podcasting a good idea for me?”

It will give you instant clarity around if this will be the right path for you and your organization.

Click here to read, watch and listen: https://bit.ly/3MQ2v3E