#75 | Copywriting Strategies for Interior Design Websites with Masha Koyen
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Interior Designer's Business Blueprint If you capture what really matters to your clients, your copy will be gold and resonate with the audience. When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place. In today's episode, I am joined by Masha Koyen of Content Vertical where she offers strategic website copywriting services to designers all over the world. Masha uses a data-driven approach to uncover the secrets to what makes your ideal client tick and then writes compelling copy that speaks directly to them through your website. Masha joins us today to help us all understand the importance of tailoring your message and how to just get started. Here’s a glance at this episode…
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- Masha and I discuss common mistakes made when it comes to interior design website copy
- We share the need to continuously update your website as your business evolves.
- We dive into how to write using both SEO and your brand voice plus what really matters when it comes to your copy.
- We share how to build in calls to action on your website to encourage potential clients to take the next step.
- JOIN: Interior Designer’s Business Blueprint
- FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
- FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
- Dear Kate: Submit your questions for the show!
- Content Vertical
- Follow Masha on Instagram
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