#024 The Power of Applied Empathy with Michael Ventura

Making Business Art

If we want to be an effective leader, team member, and problem-solver, we must be skilled at understanding what is really going on with ourselves and others. My guest, entrepreneur and author, Michael Ventura, spent years refining an approach to help leaders and teams develop valuable perspectives that can be applied to solve problems internally and for their customers. Michael calls this approach “Applied Empathy,” and even authored a book with that title. This approach focuses on getting to know others and their challenges by actively engaging with them and applying what we learn to developing more effective and satisfying solutions.

In this conversation Michael and I discuss his journey in founding his award-winning strategy and design firm, Sub Rosa; how he developed the Applied Empathy approach; why and how he started a traditional medicine practice based on traditions of qigong and Nahua shamanic practices from Mexico; how his consulting work and traditional medicine work are connected; reflections on how to foster deeper connection with others; and the life lessons from his dog and how that led him to join the founding team at Kismet, a dog food company founded by celebrity couple John Legend and Chrissy Teigen.

Learn more about Michael at: www.consolidatedeggs.com

Instagram: @themichaelventura

ABOUT OUR GUEST

Michael Ventura is an accomplished leader, practitioner, and educator. As the founder of strategy and design consultancy Sub Rosa, he advised influential organizations from the American Civil Liberties Union, Goldman Sachs, Google, Microsoft, and Nike to well-respected institutions such as The United Nations and the Obama-Biden Administration. Alongside his thought leadership work, Michael serves as faculty at the Esalen Institute and in private practice working with individuals seeking personal growth and mentorship. His book, Applied Empathy (Simon & Schuster 2018) explores the intersectionality of these two worlds (leadership and self development) through the practice of empathy for each of us as individuals, for others, and for society at large.

He has served as a board member and advisor to a variety of organizations including Behance, The Burning Man Project, The Smithsonian’s Cooper Hewitt National Design Museum, the United Nations' affiliated Tribal Link Foundation, and a variety of growth-stage businesses. He is a visiting lecturer at institutions such as The University of Michigan's Ross School of Business, Princeton University, and the United States Military Academy at West Point. An ardent steward of personal and professional development, Michael is frequently engaged as an advisor to leaders, teams, and corporate boards at moments of transformation and change.

ABOUT MAKING BUSINESS ART

Making Business Art is a podcast for curious people where we explore how to make our work more meaningful and enchanting for ourselves and the people we serve. We draw lessons and inspiration from entrepreneurs, designers, scientists, creative leaders and artists about creating remarkable experiences that light up our customers and our teams.

This podcast is the creation of and hosted by me, Ezequiel Williams. I am an entrepreneur, innovation strategist, facilitator, and business designer. I help leaders and teams see their challenges differently and find ways to deliver value that are more desirable and satisfying for the people they serve. I am very curious and love to learn about how things work, what makes people tick, and how to create more joy in the world.

Instagram: @MakingBusinessArt