Corporate communications and using data to create better content, with Cameron Pegg

The Content Byte

Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him.

Cameron talks about:

• The value of storytelling to create content
• Securing bylines while still at uni
• What he learned from working in radio
• Developing courses with Communication and Public Relations Australia
• How offering content strategy helps you charge more
• What data journalism means and how statistics and infographics make for better storytelling
• Working with graphic designers

Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/

or via his website: https://cameronpegg.com.au/

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Episode edited by Marker Creative Co www.markercreative.co