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What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]
Manage episode 407327678 series 3559430
Treść dostarczona przez Rachel Downey. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Rachel Downey lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
What are the core tenets of a successful, long-term brand strategy?
Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+ years of experience at the intersection of marketing, media, and entrepreneurship. From building HubSpot's early content playbooks to running an AI news startup to becoming the first content marketing leader at Reforge, she’s an expert at developing content strategy, understanding audiences across multimedia formats, and leading cross-functional teams through change seasons.
Her answer to the question? It comes down to focus and simplicity. If your brand leaves people with more questions than answers, you’re doing it wrong. Press play for Anum’s real life examples from her time at Hubspot and her own startup, Below the Fold.
Link up with Anum: https://www.linkedin.com/in/anumhussain/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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