Creating a Legacy in Digital Media

What The Teck?

James Orsini is the President of The Sasha Group, a VaynerX company helping businesses execute brand-building strategies. He works alongside Gary Vaynerchuk and was the Chief Operating Officer at VaynerMedia, one of the largest independent social media and digital advertising agencies. With 30 years of experience in social media, advertising, brand management, public relations, and Wall Street businesses, James has served as a CEO and CPA.

In this episode…

With the digital media industry advancing faster than businesses can manage, many enter a hyper-growth phase to keep pace, scaling revenue while sacrificing profits. This occurs when companies build unsustainable operational models and leverage too many trends simultaneously. Learn the secret to healthy scaling from Gary Vaynerchuk’s (aka Gary Vee) trusted executive.

As the integrator behind some of Gary Vee’s most profitable business models, James Orsini asserts that businesses can either swell — where excess resources cause them to collapse — or establish an incremental year-over-year growth framework. Meeting demand challenges and capitalizing on profitable trends requires navigating the integration of e-commerce and social media. Having observed Gary, James notes that creating consistent content on your customers’ most frequented channels is crucial. To avoid inventory surpluses or shortages, consider pre-selling your products to assess orders for manufacturing.

In this installment of What The Teck? Rolando Rosas and Dave Kelly welcome special guest James Orsini, the President of The Sasha Group, to chat about incremental growth in a fluctuating digital landscape. James shares the benefits and drawbacks of AI for businesses, Gary Vee’s approach to hybrid and remote work, and how social media and e-commerce drive consumerism.