E57 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 2

The Difference Maker Revolution Podcast

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.

They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the hosts and participants propose strategies like creating lead magnets, partnering with related businesses, hosting special events, leveraging social media platforms, and networking to attract more clients.

In this episode you will hear:

• Ideas for marketing newborn and family photography
• Creative product and service ideas for baby and family clients
• Strategies for targeting ideal clients through events and organisations
• Marketing pet photography through partnerships and social media
• Generating leads for high school senior portraits using TikTok
• Reaching boudoir clients on Facebook and through networking

Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.