NP01: Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen]

Niche Marketing Podcast

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including:

• the importance of directing profits back into the mission
• engaging donor personas through tailored approaches
• actively listening to audience feedback
• peer-to-peer advocacy
• strategic marketing channels
• using PR to raise visibility for your cause
• effective email campaigns to amplify reach, impact, and fundraising
• personalized donor appreciation
• transparent communication to build lasting relationships

Cohen also delves into the nuances of advocacy versus lobbying and offers insights into navigating the ever-changing social media landscape.

This episode, which is the first in our brand new series on nonprofit marketing, serves as a comprehensive guide for refining and solidifying nonprofit messaging to drive meaningful change.

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 1 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum]
• Part 3 – coming soon
• Part 4 – coming soon
• Part 5 – coming soon
• Part 6 – coming soon
• Part 7 – coming soon
• Part 8 – coming soon

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Full Shownotes for this Episode on Nonprofit Communications Strategy