Creating lasting fans & buyers with The How

Cocktails, Coffee, & Conversations

In this episode, Tracie challenges the common marketing advice that discourages sharing the 'how' in sales messaging. She argues that by detailing how a product or service fits into a potential buyer's daily life, marketers can connect more deeply with their audience. Tracie emphasizes the importance of demonstrating the practical application of solutions, rather than just theorizing about their benefits. She uses the example of healthy living to illustrate how people struggle to translate general advice into actionable steps that fit into their busy lives. Tracie suggests that by showing customers how a product or service can realistically be implemented, businesses can create lasting relationships, generate genuine interest, and help their audience achieve their goals in a sustainable manner.

00:00 Welcome to the Show: The Importance of 'How' in Sales Messaging

00:14 Challenging Traditional Sales Advice

00:45 The Power of Showing 'How' in Your Solution

01:05 Bridging the Gap Between Dream and Reality

01:31 The Disconnect in Sales Messaging

02:33 Healthy Living: A Case Study on 'How'

03:19 The Reality of Implementing Advice

04:06 Reframing the 'How' to Fit Reality

05:22 Making Your Sales Message Stick

06:04 Meal Prepping: An Example of Effective 'How' Messaging

08:37 Creating Lasting Fans and Clients

09:20 Closing Thoughts and Encouragement

A free tool or two from our host:

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Credits

Music ColourfulSounds

Podcast Editor Maia McLachlan

Digital Marketing VA Lisa Harmatuk