This week on Empire builders we interview Matt Wood - Fractional CHRO | Trainer, Consultant | Former Military Professional | Franchise Co-Owner

Empire Builders

Welcome to the latest episode of Empire Builders! Today, Tommy Yionoulis is thrilled to introduce our guest, Matt Wood, an entrepreneur with a dynamic background. Matt shares his journey from military service to franchising with 30 Minute Hit, a women-only kickboxing and boxing HIIT circuit.

Key Points Discussed:

Introduction to Matt Wood:

• Involvement in two businesses: Suiting Green Consulting and 30 Minute Hit.
• 30 Minute Hit: A franchise offering a 30-minute HIIT workout specifically for women.
• Recent focus on expanding 30 Minute Hit locations in Central Florida.

Transition from Military to Entrepreneurship:

• Retirement from the military in 2017 and subsequent role at the Walt Disney Company.
• Challenges and layoff experience during the 2020 Disney layoffs.
• Motivation for entrepreneurship: Finding purpose and solving problems.

Journey to Becoming a Franchisee:

• Discovery of 30 Minute Hit through LinkedIn and engagement with franchise owners.
• Challenges faced during the setup, including real estate issues and lengthy processes.
• Perseverance in overcoming obstacles such as ineffective realtors and financing difficulties.

Overcoming Setup Challenges:

• Issues with the initial realtor and switching to a local agent.
• Securing a supportive landlord and lender despite numerous rejections.
• Construction delays and the need for multiple rounds of financing.

Lessons in Persistence and Communication:

• Importance of proactive communication, clear documentation, and persistence.
• Advice for potential franchisees: Monitor business dealings closely and address ineffective partners early.
• Inspirational story of resilience and determination.

Customer Experience and Staff Training:

• The significance of creating a great customer experience and the impact on client retention.
• Training staff to excel in sales conversations and the excitement of seeing financial benefits from successful sales.

Future Outlook and Growth:

• Confidence in the efficiency of opening future locations based on lessons learned.
• Reflection on the transition from a 21-year military career to civilian life and entrepreneurship.
• Positive outlook on the journey and future opportunities in franchising.

Conclusion:

Tommy and Matt conclude the episode with reflections on the entrepreneurial journey, emphasizing the importance of resilience, clear communication, and ongoing learning. Whether you're contemplating franchising or interested in entrepreneurial stories, this episode provides valuable insights and inspiration.

Tune in for an engaging discussion on overcoming challenges, achieving success, and the entrepreneurial spirit with Matt Wood.

Links And Resources:

• 30 Minute Hit
• Matt Wood on LinkedIn

• Tommy Yionoulis on Linkedin
• OpsAnalitica

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