047. MARKETING ON A BUDGET PASSION To PROFIT podcast

3M ago 38:56

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Do you struggle to find budget for marketing?

Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here’s what we cover:

Introduction

The significance of marketing on a budget.
Personal experience transitioning from a flower design business to supporting creative entrepreneurs.
The effectiveness of practical, low-investment marketing strategies.

Understanding Budget Marketing

Definition and importance of budget marketing.
Benefits of cost-effective strategies for small businesses.
The role of creativity and innovation in budget marketing.

Common Challenges Faced by Small Business Owners

Financial constraints and resource allocation.
Lack of expertise and time management.
Measuring marketing effectiveness.

Practical Marketing Strategies

Social Media Marketing:

Tips for leveraging Facebook, Instagram, X (formerly Twitter), LinkedIn, and Pinterest.
Best practices for creating engaging content.
Engaging with your audience and building a community.

Content Marketing:

The importance of valuable, relevant content.
Types of content: blogs, videos, social media posts, and podcasts.
Creating content that attracts and retains customers.

Email Marketing:

Building and maintaining an email list.
Benefits of email marketing for small businesses.
Tips for creating effective email newsletters.

Leveraging Online Platforms and Tools

Budget-friendly tools for marketing: Canva, Adobe Spark, and Google My Business.
The importance of online reviews and encouraging positive feedback.
Basic SEO practices to improve website visibility.

Strategic Partnerships

Forming partnerships with complementary businesses.
Tips for effective collaborations.
The power of word-of-mouth and referral marketing.

Measuring and Adjusting Your Marketing Efforts

Defining clear objectives and KPIs.
Using analytics tools to track performance.
Gathering qualitative feedback and adjusting strategies accordingly.

I hope you findd this episode helpful and inspiring. Remember, effective marketing doesn't require a huge budget. Small, consistent efforts can lead to significant results over time. Start with one or two strategies that resonate most with you and build from there.

Instagram: @philippacraddock Email: hello@philippacraddock.com

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Until next time, with huge love.

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