Growth, Data, and AI: Victoria Sakal on Navigating Business Strategy in a Tech-Driven World

Simple Tech Talk

In this episode, we sit down with Victoria Sakal, Head of Growth at Wonder, to discuss how AI is reshaping growth strategies, product marketing, and customer engagement. Victoria brings over a decade of experience from working with major brands like Pfizer, Unilever, and Refine Labs, and she shares her insights on integrating AI into marketing, product strategies, and business operations. The conversation covers how businesses can balance human capital with AI technologies, ethical considerations in data and privacy, and how entrepreneurs can leverage AI without falling for the buzzword trap. Victoria also touches on the challenges of ensuring AI adoption without losing the human touch in customer relationships.

Chapters:

• 00:02 - Introduction to Victoria and her career in growth and product marketing
• 02:05 - From brand strategy to data-driven growth at Wonder
• 03:22 - How AI is transforming market research and decision-making processes
• 05:35 - AI’s role in enhancing customer engagement and marketing strategies
• 08:45 - AI in SaaS development: Refining product-market fit and business models
• 11:27 - Ethical considerations in AI adoption: Balancing human capital and technology
• 14:34 - Which industries are most vulnerable to AI disruption?
• 17:16 - How companies can address job displacement fears in an AI-driven future
• 20:12 - Personal use of AI: Tools Victoria uses for productivity and daily tasks
• 22:12 - Advice for entrepreneurs on integrating AI into their businesses

Links and Resources:

• Victoria Sakal on LinkedIn
• Wonder Website
• Taran Agarwal on LinkedIn
• Simplify Tech Website