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SERP’s Up | Learning to use SEO data studies the right way
Manage episode 452209602 series 3379655
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?
Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.
Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.
Plus, Jess Joyce shares how to share complex data with an audience. Landing them with context is the key.
Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast.
Key Segments
[00:02:34] What's On This Episode of SERP's Up?
[00:04:05] Focus Topic of the Week
[00:21:08] Focus Topic Guest: Jess Joyce
[00:35:31] Snappy News
[00:41:25] Follow of the Week
Hosts, Guests, & Featured People:
Resources:
It's New: Daily SEO News Series
Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs
Google’s Product Reviews Algorithm Update: Winners & Losers
Charting 10 Years of The Google Algorithm
News:
Google Search Console Finally Drops The Page Experience Report
Google site reputation abuse policy now includes first-party involvement or oversight of content
Google’s site reputation abuse policy is a band-aid for a bullet wound
119 odcinków
Manage episode 452209602 series 3379655
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?
Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.
Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.
Plus, Jess Joyce shares how to share complex data with an audience. Landing them with context is the key.
Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast.
Key Segments
[00:02:34] What's On This Episode of SERP's Up?
[00:04:05] Focus Topic of the Week
[00:21:08] Focus Topic Guest: Jess Joyce
[00:35:31] Snappy News
[00:41:25] Follow of the Week
Hosts, Guests, & Featured People:
Resources:
It's New: Daily SEO News Series
Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs
Google’s Product Reviews Algorithm Update: Winners & Losers
Charting 10 Years of The Google Algorithm
News:
Google Search Console Finally Drops The Page Experience Report
Google site reputation abuse policy now includes first-party involvement or oversight of content
Google’s site reputation abuse policy is a band-aid for a bullet wound
119 odcinków
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