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024 | RETARGETING. COOL OR CREEPY? INTERVIEW WITH JEN WHELAN FROM CRITEO. PART 1.
Manage episode 222559783 series 2371657
Treść dostarczona przez Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix. Featuring Jen Whelan, SVP of Marketing at Criteo. Here’s her LinkedIn profile: https://www.linkedin.com/in/jen-whelan-a280b113/ Looking for more info on Criteo and retargeting ad tech? Here’s the Criteo site for more resources: https://www.criteo.com Catch up on the latest with Social Currency at our site: http://www.socialcurrencyshow.com
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Manage episode 222559783 series 2371657
Treść dostarczona przez Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely efficient part of your digital marketing mix. Featuring Jen Whelan, SVP of Marketing at Criteo. Here’s her LinkedIn profile: https://www.linkedin.com/in/jen-whelan-a280b113/ Looking for more info on Criteo and retargeting ad tech? Here’s the Criteo site for more resources: https://www.criteo.com Catch up on the latest with Social Currency at our site: http://www.socialcurrencyshow.com
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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