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#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)
Manage episode 382324791 series 3326218
Treść dostarczona przez Mekanism and Jason Harris and Jason Harris. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mekanism and Jason Harris and Jason Harris lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year.
Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran, explains his process, where he takes a favorite playlist, and pen to paper to grasp an idea, which grow more on creativity than money.
In this episode you’ll learn:
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Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran, explains his process, where he takes a favorite playlist, and pen to paper to grasp an idea, which grow more on creativity than money.
In this episode you’ll learn:
- If your 6th grade teacher says advertising is evil, it must be good.
- To trust your own sensibilities to know the right answer.
- The more you do, the more confident you’ll feel.
- A brand is a character, the protagonist of your business.
- Everybody takes everything so seriously, the moment you don't, you stand out.
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