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#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge
Manage episode 408764861 series 3326218
Treść dostarczona przez Mekanism and Jason Harris and Jason Harris. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mekanism and Jason Harris and Jason Harris lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry.
So how can an airline fly themselves back to customers' good graces?
This week, we aim to answer that question with Eric Edge, Managing Director of Advertising and Marketing at Alaska Airlines.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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So how can an airline fly themselves back to customers' good graces?
This week, we aim to answer that question with Eric Edge, Managing Director of Advertising and Marketing at Alaska Airlines.
In today’s episode, you’ll learn:
- How caring about your customer creates lifelong brand champions
- How to pivot your marketing when the industry takes a turn for the worse
- How gambling on new technologies can help put your brand ahead of the curve
Brought to you by Mekanism.
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