Architecture marketer spotlight: Benefits of niche marketing for architecture firms

Spill The Ink

Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined while watching HGTV as a kid. So she adjusted her path. Today, she’s the marketing director at Pfluger Architects, a design firm specializing in the education market.

Heather joins us to discuss owning your niche, market expansion and building an effective team with diverse skills. She shares why Pfluger encourages architects to use LinkedIn and how a strong brand supports proposal development, boosts employee engagement and amplifies recruitment efforts.

Here’s a glimpse of what you’ll learn

• Who Heather Blazi is

• About Pfluger Architects

• How Heather’s architecture background influences her work as a marketer

• Insights into the growing intersection between marketing and business development

• The benefits of niche marketing

• How to effectively leverage your niche during proposal writing and market expansion

• Why use thought leadership to market your team’s knowledge, expertise and capabilities

• The importance of a strong firm brand and positioning

• About Pfluger’s recent successes with strategic email marketing

• Why Pfluger encourages its architects to use LinkedIn

• How people-centric social media posts aid in attracting prospective clients and architecture talent

About our featured guest

Heather Blazi is the principal-in-charge of marketing at Pfluger Architects, a firm on a mission to inspire people to create a more meaningful human experience. With nearly 10 years of experience, Heather has planned and executed marketing initiatives contributing to Pfluger's growth and expansion across Texas. Beyond the world of architectural marketing, Heather has two daughters who bring boundless inspiration (and chaos) to her every day, reminding her of the importance of creativity, adaptability and being open to a fresh perspective. Heather enjoys volunteering and crafting anytime she can. With a heart for service, a commitment to her family and a flair for strategic thinking, she hopes to continue making a positive impact on those around her.

Resources mentioned in this episode

• Check out Pfluger Architects

• Follow Pfluger Architects on X, Facebook, LinkedIn and Instagram

• Connect with Heather Blazi on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [e-mail] today.