Hunt Detail - ATA Losers

Sportsmen's Empire - Whitetail Hunting

On today's episode, Jacob shares his thoughts on the mobile hunting brands that he feels are missing the mark and a few that are effectively demonstrating the "Hedgehog Principle" and as a result are winning in the mobile hunting space. Every segment of business ebbs and flows based on the ever evolving interests of consumers. As some market segments grow, there are more and more new entrants into that market...and every company in that segment tends to have success. But what happens when there is a downturn in interest in potential new customers? What brands will remain and what brands will fade away? The mobile hunting market has been growing significantly over the past 5 to 6 years. But, when this segment plateaus or even takes a downturn, what brands can sustain success?

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