#84 Content Your Audience Really Wants to See - Yaagneshwaran Ganesh, Avoma

SRE LIVE with Sergey Ross

Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop.

Highlights:

• How Yaag got to chat with Guy Kawasaki on Clubhouse
• Writing a compelling story online - what really matters; how to get people to care
• What triggered Yaag to write his first marketing book
• You won’t find a perfect job, it’s about experimenting with your side-hustles
• What makes Yaag’s podcast almost like a free university

About Yaag

Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, a TEDX speaker who has spoken in 10 countries across conferences, business forums and academic institutions. He is a best selling author and has 6 books to his name. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger and a thought leader on marketing practices across major publications. Yaag has a certificate in Strategy Management from IIM Kozhikode, an MBA in marketing from Jansons School of Business, Coimbatore and a Post Graduate Diploma in Entrepreneurship from Bharathiyar University.

Find out more at https://sergey-ross-podcast.pinecast.co