50: Intro to Print on Demand for Artists

Startist Society

We've been teasing everybody about this topic for months and months, but today we're finally going to begin our print on demand series! There's so much to cover that we're going to break it up into several episodes.

There are two options for printing: traditional analog-type printers and digital printing. With traditional printers you typically have to do large quantities of each item and there's usually a hefty setup fee. In this digital age, it's become a lot easier to simply print direct to garments or make giclée or inkjet art prints. So companies have started offering these services, combined with shipping the products either to you or directly to the customer. They can basically do one or many products at a time with no crazy setup fees and no boxes of unsold inventory sitting in your living room!

Today we dig into the different types of print on demand services available and why artists might want to consider them.

TOPICS DISCUSSED:

• Traditional vs digital printing
• The definition of print on demand
• Different types of print on demand services available
• Specific online printers we have experience with
• Public marketplaces vs printers that integrate with your website
• The pros and cons of each type
• Nikki’s licensing deal with a new POD curated art marketplace
• How to get started with POD and choosing the right option for your brand

Read the transcript in the STARTIST SOCIETY SHOW NOTES: startistsociety.com/printondemand/

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