Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
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Treść dostarczona przez Nataraj. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Nataraj lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Podobny do Startup Project: Build the future
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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#88 How to Market a Database Product? | CMO of SingleStore Madhukar Kumar
Manage episode 455741538 series 2922880
Treść dostarczona przez Nataraj. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Nataraj lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: https://startupproject.substack.com/ → Website: https://thestartupproject.io Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales
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Manage episode 455741538 series 2922880
Treść dostarczona przez Nataraj. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Nataraj lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:
In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned
Where to find Madhukar Kumar:
→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/
Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: https://startupproject.substack.com/ → Website: https://thestartupproject.io Referenced:
- SingleStore: https://www.singlestore.com/
- Apple Marketing
- Webflow
- dbrand Marketing
- Pegasus Documentary
- "The Beginning of Infinity" by David Deutsch
#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales
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Podobny do Startup Project: Build the future
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
