[Part 1 of 5] They say the money is in the list... right?

Stop Marketing Now - with Tobin Slaven

[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” ?? ? A buck gets you ten, you have… It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send ???) and it produces thousands of dollars flowing into their accounts. Sounds too good to be true, right? Have you ever “witnessed” this kind of “your email list, like an ATM” experience before? Have you “lived” it? ???? I have. In fact, I’ve now done it multiple times with and for clients… and it kind of shakes up my world each time - like shaking up a snow globe. It totally changed how I looked at business and marketing. All of of sudden I could see new possibilities. More reliable and predictable results. Sustainable. Scalable. And it becomes fun again, like playing a video game. Except, the rewards for hitting new levels… is increased income, more impact and more influence with your audience.