006. How to Understand Your Audience w/ Diana Gladney

Story Greenlight with Jeff Bartsch

If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.

Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.

RESOURCES

Connect with Diana at http://www.DianaGladney.com

Listen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast

Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1

SHOW NOTES

2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details

4:15 How a near-fatal case of endometriosis completely changed Diana’s life direction

5:52 How Diana started learning about online business and video, even though she hated even being on camera

9:11 Diana’s own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?

11:40 When dissatisfaction leads to growth

13:04 When Diana’s messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video

14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging

17:08 How Diana made the jump to working with huge clients

19:07 The balance between pre-produced content and livestreaming – why you need both

21:27 The need to capture people’s attention no matter the format

22:08 What is the mental elephant in the room? The thing that’s all about THEM, the audience?

23:43 Considering the Person, Problem, and the Pain Point

25:14 Adding the NLQ – Next Logical Question

26:42 Next Logical Question = Opening a Story Loop

27:18 Primary Concern vs Secondary Concern

29:08 Next Logical Question at the end of the piece coupled with your offer for the next video

30:33 Using YouTube to build community and connection

32:10 The importance of coaching – not remaining the same person

33:18 Seeking discomfort in order to grow to the next level

34:34 Applying the Master Story Framework to obstacles in life

35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I’m not worthy of doing this, I can’t be myself

37:22 Working in corporate America and feeling pressure to conform to that image

38:20 The need for authenticity in online content

38:47 Experiencing people’s reactions being female and black – internal choice to be yourself, dealing with other people’s reactions or non-reactions

41:16 How to reach Diana – go to http://www.DianaGladney.com

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