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Follow Up Marketing Is Essential (And You Probably Need To Do More Of It!)
Manage episode 409943157 series 3431887
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On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it.
Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (Customer Acquisition Cost) under control. One of the biggest mistakes struggling subscription box owners make is they have no way to capture leads and they do little to no follow-up. This leaves them in a situation where it is really difficult and expensive to grow their box.
When you do follow up correctly, you are giving yourself multiple opportunities to sell to somebody. This is really important because not everybody will be ready to sign up for your box straight away. Listen to this podcast as I discuss all the different ways you can approach this correctly.
If you have a question you want answered on the podcast, make sure you head over to www.SubscriptionBoxResources.com, join the free Facebook group, and post it there.
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