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How to Build A Cult Following In 2025
Manage episode 456662262 series 3523580
Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.
Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 – Intro: Kicking Off on a Rough Ankle
1:40 – How to Build a Cult-Like Following
02:00 - The Power of Narrative Building: Define Your Content in 3 Words
02:53 – What Feelings Should Your Brand Content Create?
4:10 – Examples of Killer Brand Narratives: Nike and Poppi
7:55 - Why Your Brand Mission Matters
9:12 - Internal vs External Missions: Key Distinction
10:35- Content that Aligns with the Brand's Mission: 4Ocean
11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash
14:45 – Introducing an Enemy: Rivalries Create Loyalty
16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby
19:55- Strong Enemies Build Loyal Customers
20:19- Hydrox & Hunter McIntyre
21:37- How to Identify Your Enemy
22:24 – Why Characters Make or Break Your Brand
24:19- Brand Character Examples
25:06– The Importance of Character Development
26:39- Content Pillars and Their Purpose
28:42- How to Create Repeatable Social Content Series
31:13- Why You Should Creat Brand Content Series
33:22- Mr. Beast Manifesto about YouTube Content
34:25- The Importance of Writing Scripts
37:06- Brian’s Big Meeting
40:00 Ending Thoughts
59 odcinków
Manage episode 456662262 series 3523580
Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.
Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 – Intro: Kicking Off on a Rough Ankle
1:40 – How to Build a Cult-Like Following
02:00 - The Power of Narrative Building: Define Your Content in 3 Words
02:53 – What Feelings Should Your Brand Content Create?
4:10 – Examples of Killer Brand Narratives: Nike and Poppi
7:55 - Why Your Brand Mission Matters
9:12 - Internal vs External Missions: Key Distinction
10:35- Content that Aligns with the Brand's Mission: 4Ocean
11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash
14:45 – Introducing an Enemy: Rivalries Create Loyalty
16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby
19:55- Strong Enemies Build Loyal Customers
20:19- Hydrox & Hunter McIntyre
21:37- How to Identify Your Enemy
22:24 – Why Characters Make or Break Your Brand
24:19- Brand Character Examples
25:06– The Importance of Character Development
26:39- Content Pillars and Their Purpose
28:42- How to Create Repeatable Social Content Series
31:13- Why You Should Creat Brand Content Series
33:22- Mr. Beast Manifesto about YouTube Content
34:25- The Importance of Writing Scripts
37:06- Brian’s Big Meeting
40:00 Ending Thoughts
59 odcinków
Wszystkie odcinki
×1 5 Brand Social Trends You Need To Know For 2025 Ft. Oren John 25:12
1 How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John 1:08:36
1 Everything Your Brand Needs To Go Viral In 2025 31:24
1 Everything You Need to Start a 100K Per Month TikTok Shop in 2025 42:48
1 If I Started Creating Content As a Brand In 2025, I'd Do This 36:24
1 I've Worked With 35,000+ Influencers - Here's what you need to know 33:19
1 How to Create Cult-like Customers in 36 Mins 36:27
1 This Wallet Brand Generated $10M in 30 Days with 1 Giveaway 34:28
1 Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo 52:47
1 2x Your Black Friday Revenue in 41 Mins 41:27
1 How Peter Attia’s Protein Bar Made $10M in 3 Weeks 41:40
1 How to Hire a $10M+ Content Team in 40 mins 44:45
1 Develop An 8-Figure Content Strategy in 30 Mins 30:55
1 How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop 46:25
1 How To Create A Cult Following in 40 Mins 40:43
1 Why Your Ads Aren’t Converting (And How to Fix Them) 59:03
1 POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster 1:30:03
1 Building 8-Figure Growth Playbooks LIVE (Part 2) 38:58
1 How to Build an 8 Figure Brand In 37 Mins (Part 1) 37:46
1 Your Playbook To Disrupt Bigger Brands 42:55
1 Learn To Create More Shareable Content In 47 Minutes 47:49
1 Wimbledon Gains 1M New Followers in 14 Days with this Strategy 52:10
1 This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing 44:28
1 How This Brand’s Content Playbook Drives 450K Monthly Site Visits 53:57
1 Develop Your Brand Content Playbook in 48 Mins 48:19
1 35 Mins to Develop Your Founder Brand Content Playbook 35:06
1 How This Gum Brand Did $1M with 3 TikTok's 59:17
1 Breaking Down Liquid IV's Product Launch Framework 52:05
1 How Dupe.com Gained 32 Million Views in 60 Days 53:08
1 48 Min To Develop The Best Content Strategy 48:30
1 A Simple Framework To Never Run Out Of Content Ideas 45:07
1 I turned $0 into $30M before 30 with Robert Oliver 42:15
1 How To Build An $60M TikTok Shop Funnel 57:34
1 How To Build A 7-Figure Brand From Scratch w/ Oren John 39:49
1 How To Grow A 7-Figure Podcast With Ben Wilson 1:01:38
1 020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity 52:52
1 019 - Closing Deals on SHARK TANK. How Brian became a Serial Entrepreneur. 50:09
1 018 - From Barback to CEO: Alex's Unbelievable Marketing Career EXPLAINED. 1:02:52
1 017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway. 59:09
1 016 - Discovering your PERFECT Content Strategy with JT Barnett. 1:01:50
1 015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024. 1:01:54
1 014 - Ex-Nike Marketing Director Reveals Billion Dollar Brand Secrets. 1:20:19
1 013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products. 51:24
1 012 - Why You Need To Pay Attention To The Decline Of Legacy Media. 53:59
1 011 - How to Get Your First 10k Followers on Instagram. 59:51
1 010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John. 51:22
1 009 - This company will spend $700k on direct mail to generate $19M. 50:20
1 008 - How GTA 6’s “leak” racked up 150m views in a week. 1:05:39
1 007 - The Lego Cinematic Universe is BLOWING up Lego's sales. 47:58
1 006 - Exposing the Secrets behind a $100M DTC brand with Oren John. 56:59
1 005 - This business is FAILING. Here's how we would save it. 1:09:39
1 004 - Snoop Dogg’s “Done with smoke” Ad, and why it worked so well. 50:15
1 003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon. 56:58
1 002 - How Deion Sanders got 400m People Talking About Sunglasses. 1:00:32
1 001 - The 9-Figure Creator Brand Playbook. 56:10
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