Target Talks: The Power of Social Media with Luan Wise

Target Talks: Purposeful PR

On this episode of Target Talks, Sarah Bryars and Sam Kandiyali sit down with Luan Wise, social media consultant and founder of The Lighthouse.
As Luan tells us, she wasn’t one of social media’s first adopters– in fact, she was adamant that it wouldn’t take off... but that was back in 2007. She shares how she made the leap from account manager at a marketing agency to working for herself as a social media consultant.
Sarah, Sam and Luan discuss the value of social media in the industry today, and the ways that businesses can use it to reach their audience and communicate their purpose.
Luan highlights the importance of engaging with communities through social media, and shares how she builds relationships online.
She also talks about the process of writing her newest book, Planning for Success, and some of the other exciting projects in the pipeline.
Listen in to their discussion in full to hear her tips for delivering purposeful PR through social media. To contact Luan, you can find her here on LinkedIn or at www.luanwise.co.uk.
Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose-led.
You can reach the Target team at [e-mail] or call them on 01242 633100.
For more information about how Target can help you, head over to their website at www.targetgroup.co.uk.
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