Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway
Manage episode 457835807 series 3628253
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy.
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