))
Female leadership and the power of advertising in driving change, with Rosie Arnold
Manage episode 319818215 series 3302388
Treść dostarczona przez UAL Awarding Body. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez UAL Awarding Body lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
To access the available transcript please use the following link: https://bit.ly/3oymjPl
Advertising powerhouse and inspirational female leader, Rosie Arnold, started her career in advertising moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying Fine Art at Central St Martins. Under the mentorship of Sir John Hegarty himself, Rosie worked her way to the top, resulting in a position on the board and as Executive Creative Director.
Her motivation and passion to do mould-breaking creative work with like-minded people saw her lead some of the most influential advertising campaigns in the UK. From flipping the lense on Pretty Polly stockings to using a catchy rap song to promote Yeo valley yoghurt, her ability to communicate by thinking outside of the box is second-to-none.
We talk to Rosie to find out what it is like to be a female leader in what was - and to some extent still is - a heavily male-dominated industry. We are also going to delve into creative responsibility and advertising’s role in society. Ending with some creative tips for you and your students…
Rosie’s website: https://rosiearnold.co.uk/
Rozdziały
1. Female leadership and the power of advertising in driving change, with Rosie Arnold (00:00:00)
2. Teach: Speaker’s inspirational teacher or educational experience (00:01:23)
3. Inspire: Speaker’s professional practice – journey, influences, experiences, lessons learnt (00:20:19)
4. Create: Provocation (00:31:32)
27 odcinków
Udostępnij
