Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino

Test. Optimize. Scale.

My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ best interests at heart.

John knew there had to be a better way. Enter TAG: the world’s first marketing consultancy with a 100% focus on providing brands unbiased advice and vetted agency recommendations.

These days, John consults with brands on all areas of marketing with a primary concentration in SEO, content marketing, and digital PR. He also teaches at the University of San Diego and works closely with entrepreneurs of all sizes at SCORE. In his free time, John loves to organize large community events through his group, the SoCal Marketing Club, one of the West Coast’s largest digital marketing clubs.

Social and Website: Linkedin: https://www.linkedin.com/in/johnbertino/ Website: https://www.theagencyguide.com/

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