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The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus
Manage episode 405777234 series 2886002
Treść dostarczona przez Paul Griffiths and Luke Johnson, Paul Griffiths, and Luke Johnson. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Paul Griffiths and Luke Johnson, Paul Griffiths, and Luke Johnson lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Who is our guest?
With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.
What do we discuss?
- Career Journey and Business Ventures
- Role and Services of Customer Plus
- Passion for Sports and Physical Activity
- Introduction to Customer Journey Mapping
- Understanding Customer Satisfaction Surveys and Net Promoter Score
- Importance of Prioritising Customer Experience
- The Discrepancy Between Promotion and Delivery
- Common Mistakes in Customer Experience
- The Fitness Analogy: Long-term Commitment in Customer Experience
- The Importance of Consistency in Customer Experience
- The Role of Customer Experience in Brand Perception
- The Challenge of Enhancing Customer Experience
- The Power of Choice in Customer Experience
- The Role of Enjoyment in Customer Experience
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