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A tale of two cities
Manage episode 411993129 series 3557193
Or: what happened in Boston and Seattle when Delta established hubs there. Brett Snyder, Brian Sumers and Jon Ostrower discuss how Alaska defended its turf against Delta, and how JetBlue faltered when Delta expanded in Boston. The particulars of each city — their changing economies and corporate needs, their specific brand loyalty, and regional feed and fleet — make an interesting case study.
We would like to thank Plusgrade for their sponsorship of The Air Show.
24 odcinków
Manage episode 411993129 series 3557193
Or: what happened in Boston and Seattle when Delta established hubs there. Brett Snyder, Brian Sumers and Jon Ostrower discuss how Alaska defended its turf against Delta, and how JetBlue faltered when Delta expanded in Boston. The particulars of each city — their changing economies and corporate needs, their specific brand loyalty, and regional feed and fleet — make an interesting case study.
We would like to thank Plusgrade for their sponsorship of The Air Show.
24 odcinków
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