The Art of Crafting & Selling Artisanal Hot Sauce with Harve Tannenbaum

The Artist APPEALS: The 7 Step System to Make Money with Your Art

Do you ever wonder what it takes to start a food product business? How is it even remotely similar to creating artwork?

Joining me in this week's episode of The Artist Appeals is a good friend of mine, a former college professor turned entrepreneur, Harve Tannenbaum.

Today, he's graciously sharing with us his creative and lip-smacking good Tannenbaum hot sauce collection, how it all started, and the process behind producing and selling it to the public.

I tell you, though, this hot sauce collection is not your regular kind of hot sauce. It's an art!

And it shows from the flavor combinations (I sure enjoyed tasting them all!) to the well-thought packaging details and to how these products are distributed.

Be sure to tune in to learn more about how to incorporate arts in making a food product and build a thriving business.

Key Takeaways:

Introduction (00:00)

Meet Harve and his hot sauce collection (00:49)

What is a botanical and artisanal hot sauce? (02:10)

How it all started? (07:31)

Artwork in entrepreneurship (17:19)

On the importance of packaging (18:11)

Marketing and logistics processes (29:05)

On contracts and licensing (46:11)

Selling food products in supermarkets (52:32)

How to measure success? (1:08:04)

Additional Resources:

- Learn more on how to make money as an artist here

- Visit my website here

- Book a free 15-minute diagnostic call here

- Join The Artist Appeals Facebook group here

- Check out Tannenbaum’s hot sauce collection here

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The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.

Be sure to follow the podcast on your favorite platform so you never miss an episode!