Episode 9 | Cherie Kloss

The Atlanta Story

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Cherie Kloss, Founder of SnapNurse. After spending 10 years as an anesthetist, Cherie transitioned careers to be a tv producer and then a technology founder. Through the personal pain she experienced finding, scheduling, and getting paid as a healthcare worker, Cherie started a software company learning how through online education and Youtube videos. Today, SnapNurse generates over $1B in revenue and is one of the fastest growing companies in the country.

In today’s interview, Cherie shares stories on how she came across the idea and opportunity to found SnapNurse, what lessons she teaches her children to make them more entrepreneurial, major trends and transitions occurring in the nursing industry, and much more.

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss... Did Cherie always know she wanted to be an entrepreneur? (1:30) Why Cherie started her journey in the medical field (2:15) What Cherie would do today to raise the new generation to be entrepreneurs (3:18) There’s thousands who have an entrepreneurial idea in the back of their mind. What made Cherie different? (5:01) Why Cherie swapped to reality TV, and how she transitioned. (6:21) Was there a big, long term goal in reality TV, or was it more about living to the fullest? (9:40) What were the signals that Cherie saw that TV was transitioning to online streaming networks? (11:50) How Cherie created her own curriculum for self-taught entrepreneurial expertise (15:22) Cherie shares insight into time management while transitioning from a producer to an entrepreneur. (16:26) How Cherie went through the process of building her team and company (20:14) Cherie discusses the budgeting process in the early stages of SnapNurse (21:47) The importance of authentic demand. (23:20) The story behind the name and early stages of SnapNurse (24:19) Healthcare has changed a lot over the last 3 years. How has COVID affected the staffing industry and healthcare as a whole? (26:51) Cherie discusses the growth of SnapNurse from 2017 to 2021 (30:08) Where Cherie sees nursing 5 years from now (33:57) Going back to SnapNurse, Cherie shares insight into the fundraising process and scaling. (38:20) What is the future for SnapNurse? (40:16) What is the future for Cherie Kloss? (43:02) How does Cherie view the term “the American Dream” (45:30) Cherie’s view on higher education, and its strengths and limitations (48:15) Why Atlanta and what Atlanta has done for you (50:47)

How you can get involved: Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.