The Backflip Effect podcast

Player FM - Internet Radio Done Right

เพิ่มแล้วเมื่อ twoปีที่ผ่านมา

Treść dostarczona przez Ryan Freng & Backflip and Ryan Freng. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ryan Freng & Backflip and Ryan Freng lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

9 dni temu33:58

Na później

Listy

Polub

Polubione

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Backflip Effect

Udostępnij

Źródło serii•Feed

We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.

Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.

Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.

Hit play. It’s gonna be awesome.

99 odcinków

#Business #Marketing #Ryan Freng & Backflip #Ryan Freng #Comedy #Movies #Creativity

The Backflip Effect

updated 22 dni temu

Udostępnij

Źródło serii•Feed

Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.

Hit play. It’s gonna be awesome.

99 odcinków

#Business #Marketing #Ryan Freng & Backflip #Ryan Freng #Comedy #Movies #Creativity

Wszystkie odcinki

1
Elevating Your Brand with Heartfelt Video Content 18:13

22 dni temu18:13

18:13

This episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with 'why' to foster audience engagement, utilizing storytelling techniques, and comparing successful brands that resonate on a deeper level. • Importance of knowing your 'why' in marketing • Analyzing the success of Apple and Tesla • Emotional appeal as a driver for conversions • Case studies demonstrating the effectiveness of storytelling • Building brand loyalty through narrative-driven content • Balancing logical and emotional messaging in video strategies • Innovative storytelling techniques for stronger audience connections Discover more tips in our free guide on consistent, story-led video marketing at letsbackflip.com/guide. For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
What is Consistent, Story-Led Video Marketing? 15:21

5 weeks temu15:21

15:21

FREE KICKSTART GUIDE : https://letsbackflip.com/guide/ We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect , your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom. What if I told you that the key to unlocking the full potential of your brand lies in the art of storytelling? Join us as we embark on a transformative journey of consistent, story-led video marketing. Gone are the days of fleeting celebrity interviews—now we're diving deep into the narrative that gives your brand its unique edge. With a staggering 89% of customers wanting more video content from their favorite brands, it's clear that storytelling isn't just an option—it's a necessity. We'll guide you through crafting a compelling brand narrative that not only engages but also builds lasting relationships with your audience. Discover how to break down a captivating long-form video into dynamic, engaging snippets that keep your audience hooked across multiple platforms. With our hands-on tips and a free guide, you'll gain insider knowledge on mastering budget management and overcoming common marketing hurdles. Don’t miss out on transforming your approach from static to dynamic with these game-changing insights. For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
098 - Work Travel, Personal Growth, and Nonprofit Consulting Adventures with Tara Doyon 1:29:15

15 weeks temu1:29:15

1:29:15

Tara Doyon, a seasoned consultant with Petrus Development, joins us for a fascinating exploration of the work-travel dynamic on the Let's Backflip Show Happy Hour. Tara's vivid tales from her travels provide a captivating backdrop to our conversation. As she shares insights from her consulting work with nonprofits, particularly within the Catholic Church, we get a glimpse into the unique challenges and enriching experiences she faces on the road. Tara’s strategies for staying grounded through local community engagement and her unwavering faith offer a refreshing perspective on managing the demands of work travel. We take a candid look at the art of balancing personal and professional life, a challenge familiar to small business owners like Tara. Through stories of late-night conversations and humorous anecdotes about phishing scams, we uncover the importance of transparency, integrity, and authenticity in both spheres. The conversation smoothly transitions into the realm of personal growth, where we discuss the motivations and benefits of embracing challenges, whether it’s running on a treadmill or tackling a complex book. The message is clear: pushing ourselves out of our comfort zones builds resilience and enriches our lives. Finally, we wrap up with a lively session of "Two Truths and a Lie," where Tara's intriguing statements keep us guessing. Her love for Disney and extensive travels spark a fun debate, adding a playful touch to our discussion. This episode is a delightful mix of personal stories, professional insights, and interactive games, inviting listeners to engage with the themes of growth, authenticity, and community in their own lives. Join us for this engaging journey with Tara Doyon, where work meets adventure and authenticity leads the way. Links Petrus Development - https://www.petrusdevelopment.com/ The Coddling of the American Mind - https://www.thecoddling.com/ Alex Hormozi’s Youtube Channel - https://www.youtube.com/c/alexhormozi Dare to Believe Project - daretobelieveseries.com For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
097 - Crafting Success in Business and Life with Sam Blahnik 1:19:20

17 weeks temu1:19:20

1:19:20

What happens when three friends mix cocktails and talk shop? Join Ryan Freng and John Shoemaker as they welcome Sam Blahnik, an expert in agricultural economics, for a lively chat that starts with a discussion about the quirky concept of "corn sweats" and takes us on a journey through Sam's career from his Wisconsin roots to the State Department of Agriculture. With a Bovardier cocktail in hand, we explore the evolution of team dynamics and decision-making in today's business landscape. Discover why every employee, from the office manager to the executive assistant, plays a crucial role in shaping a company's image and sales efforts. Business ownership isn't all meetings and bylaws—it’s also about flexibility and creativity, particularly when adversity strikes. We share insights on how Sam's company rebranded as 1848, embracing their Wisconsin heritage, and discuss the intentional structure that helps them minimize overhead. Listen in as we highlight the importance of real-world experience over formal education in some career paths, and why humility and collaboration can prevent blind spots in ownership structures. Our stories aim to shine a light on how businesses can adapt and thrive in today's ever-changing environment. Balancing work and life isn't easy, especially in our always-connected world. We open up about the struggle between extroversion and introversion and how meaningful interactions are key to building lasting professional relationships. Our conversation shifts to the intersection of work and family, drawing parallels with past lifestyles where these aspects were more integrated, like in farming communities. Through personal anecdotes, we reflect on how intentionality in family interactions can enhance well-being and advocate for a harmonious balance that enriches both family life and professional success. For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
096 - Faith, Family, and Filmmaking with Father Matthew Pearson 1:57:11

20 weeks temu1:57:11

1:57:11

Ever wondered what goes on in the mind of a priest when preparing a sermon? Join us for a laugh-filled conversation with Father Matthew Pearson as we navigate the art of storytelling and humor in sermons. Father Matthew gives us a peek into the challenges and joys of crafting homilies that are both impactful and concise, respecting the Pope's guidance. We also share light-hearted moments about balancing family chaos during church services, painting a vivid picture of real-life parenting adventures in a spiritual setting. It's a delightful mix of faith, family, and fun that will warm your heart and tickle your funny bone. Curious about how historical philosophies influence modern Christian views on labor and dignity? We reflect on how figures like John Paul II and Mother Teresa have shaped our understanding of work as a means of glorifying God, despite the toil introduced by sin. This episode also touches on the journey of striving for Christian virtue and perfection, highlighting the balance between human effort and divine grace. With heartfelt personal experiences and theological insights, we connect time-honored wisdom to today's practices of positive self-talk and personal growth. Art, faith, and the unexpected meet in our exploration of documentary filmmaking as a spiritual journey. Discover how trusting the creative process can lead to authentic storytelling, as illustrated by the memorable encounter with "Orange Jacket Man." His skepticism and reflection on faith bring depth to our conversation on aligning personal desires with God's will. We share stories of spiritual growth, the release of false expectations, and the pursuit of peace through prayer. From the profound impact of eloquent speakers to the excitement of the upcoming National Eucharistic Congress, this episode is a rich tapestry of faith, creativity, and community. Links The Way by Josemaria Escriva: https://www.amazon.com/Way-Essential-Classic-Opus-Founder/dp/0385518293 Dare to Believe: daretobelieveseries.com For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
095 - Marathon Training, Career Transitions, and Productivity Secrets with Alexis & Maria 1:29:16

22 weeks temu1:29:16

1:29:16

Ever wondered how to balance marathon training with a full-time job, or what it takes to transition from college life to a professional career seamlessly? This episode promises you a rollercoaster of insights and personal stories as we introduce our new full-time staff members, Alexis and Maria. Alexis takes us through her journey from college graduation to becoming our editor and producer, while Maria shares her rich five-year history with us and her ongoing studies in communications and recording arts. We even plunge into the fascinating realm of collegiate band sponsorships, Maria's marathon training, and the crucial role of community support, proper footwear, and nutrition. Balancing work, fitness, and nutrition post-college can feel like walking a tightrope, but we've got some pro-tips to share. Drawing from our own experiences of running during high school and college, we discuss how to adapt to new routines after graduation. From meal prepping and avoiding processed foods—thanks to advice from a dietitian mother—to significant life changes such as wedding planning and moving in with a partner, we emphasize the need for communication and intentionality in relationships. These transitions can be smooth if you're prepared, and we've got all the tips you need. Maria’s journey into her junior year of college offers insightful lessons on time management and productivity. From hustling multiple side gigs over the summer to mastering productivity methodologies such as time blocking, Maria reveals how she juggles it all. We also explore the benefits of books such as the Entrepreneurial Operating System (EOS) for setting goals and boosting productivity. Wrapping up, we share personal anecdotes on continuous skill growth and leadership versatility, including Alexis' unexpected rise to the presidency of Badger Catholic. Tune in for a jam-packed episode full of practical advice and inspiring stories! Links Pints With Aquinas: https://pintswithaquinas.com/ Backflip’s First Pilgrimage Blog: https://letsbackflip.com/2024/07/backflips-first-pilgrimage-national-eucharistic-congress/ Jason Evert SEEK 23 Keynote - The Church Needs More Saints: https://youtu.be/ULqAf6fbVuE?si=Q-S_sWI1awzTVIio The Chosen Docuseries - Johnathon and Jesus: https://www.amazon.com/CHOSEN-DOCUSERIES-JONATHAN-JESUS-S1/dp/B0CQ3K1F7P Power In My Hands: https://powerinmyhandsthemovie.com/ Ask Christopher West: https://askchristopherwest.com/ Abiding Together: https://www.abidingtogetherpodcast.com/ Daily Nothings: https://thedailynothings.com/ Ryan’s TikTok: https://www.tiktok.com/@thebitlifeshow For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
094 - Katie Kennedy - Creativity and Connection in a Digital Age 1:17:41

24 weeks temu1:17:41

1:17:41

Can technology truly bridge the gap between generations, or does it create an unbridgeable chasm? Join us for an engaging conversation with Katie Kennedy as we sip our drinks and reminisce about our shared experiences with the Chamber of Commerce. We dive into the power of relational marketing and the importance of community connections. Remember the days when you had to rely on memory and gas stations for navigation? Our nostalgic journey takes a humorous turn as we reminisce about evolving communication methods and the unsettling feeling when technology lets us down. From the simplicity of landlines to the complexity of GPS, we contrast past experiences with today’s constant connectivity. We also explore how different generations perceive technological advancements and the struggle to balance screen time with real-life interactions, sharing personal anecdotes that will make you both laugh and contemplate. Ever wondered how modern marketing can balance creativity and authenticity? We discuss the enduring principles of health and fitness amidst modern dietary fads and reflect on the art of marketing complex ideas. Celebrate with us as we acknowledge Katie’s achievements and wrap up with some humorous and unexpected personal stories, leaving you both entertained and inspired. Links Greater Madison Chamber of Commerce Website: https://madisonbiz.com/ LinkedIn: https://www.linkedin.com/company/greater-madison-chamber-of-commerce/ Laborem Exercens (The Dignity of Work): https://www.vatican.va/content/john-paul-ii/en/encyclicals/documents/hf_jp-ii_enc_14091981_laborem-exercens.html The Youthquake Movement: https://en.wikipedia.org/wiki/Youthquake_(movement) The Clogging Trailer: https://www.theclogging.com/ KennedyC Website: kennedyc.com For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
093 - Dance Parties, Networking, and Storytelling with Brandon Gries 1:18:12

26 weeks temu1:18:12

1:18:12

Have you ever wondered about the true authenticity behind "world's best" claims? This week on the Let's Backflip Show Happy Hour, join Ryan Freng and special guest Brandon Gries as they kick off with a 30-second dance party and a hilarious discussion inspired by the movie Elf. We dive into Brandon’s unique listening habits and how they mirror his stress levels, offering a fun glimpse into his mental state through his music and podcast choices. Plus, you won't want to miss the story behind the "world's best" coffee gifted to Brandon, sparking a conversation that's both amusing and thought-provoking. Our journey continues with a reflective look at our experiences on the film festival circuit with "Bare Metal." We share the ups and downs, from the initial blow of not making it into the Bloomberg Film Festival to the triumphs that followed. Along the way, we touch on the importance of storytelling in digital infrastructure, recounting how our film has become a teaching tool at UC Berkeley and the challenges of managing public links to comply with festival rules. This segment is a treasure trove of insights for anyone navigating the complex world of film festivals and digital storytelling. Wrapping up, we explore the fascinating process of modernizing classic tales like "A Christmas Carol" for today’s audience. Discover how we reimagined Scrooge to be more relatable, drawing parallels to modern figures and delving into moral ambiguities. We also discuss the emotional impact of storytelling, the importance of identity-based habits, and maintaining a balanced lifestyle. From philosophical musings to practical advice, this episode is a rich tapestry of creative collaboration, community engagement, and the power of meaningful connections. Join us for an episode filled with laughter, reflection, and inspiration. Links Bare Metal - https://youtu.be/Al04ho-saMU?si=JHqImwVsYSE77ulx Get to Know Nate Bargatze in Seven Jokes - https://youtu.be/37H2OkU2XVE?si=yjfYZ8VowPAmwNhb The Power of Habit by Charles Duhigg - https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
092 - Fitness, Diets, and Filmmaking Secrets with Jordan Post 54:58

28 weeks temu54:58

54:58

Ever wondered how a top cinematographer stays on top of his game in the ever-changing landscape of filmmaking? Join us as we chat with Jordan, a seasoned director of photography and cinematography, about navigating the unpredictable nature of the industry. From the winter slowdown to the relentless hustle, we share firsthand experiences on keeping the business thriving. Plus, Jordan unveils his fitness secrets, including his go-to Peloton app for strength training, and how staying physically active ensures he has the stamina for those grueling long shoots. Shifting gears, we dive into the "If It Fits Your Macros" (IIFYM) diet, a flexible eating approach that somehow accommodates both salads and ice cream. The conversation then takes a creative turn as we dissect the collaborative process behind our latest short film project. Communication and teamwork are the stars here, helping to shape and bring our creative vision to life. As we peel back the layers of filmmaking, we tackle the art of script reading and the crucial need for early dialogue with directors to sync up creative ideas. The challenges of working on low-budget projects require an unmatched level of adaptability. Tune in for a rich discussion on balancing meticulous planning and the nimbleness needed in the fast-paced world of filmmaking. Links Peloton - https://www.onepeloton.com/ Renaissance Periodization - https://www.youtube.com/channel/UCfQgsKhHjSyRLOp9mnffqVg Jeff Nippard - https://www.youtube.com/@JeffNippard Mike Matthews - https://www.youtube.com/channel/UCGTAq2MQb2DsQi2KTMi0Jgw Burn Away Cakes - https://www.tiktok.com/@nathaliescakes/video/7326235115850321195?lang=en JAKE'O - Feel Your Love (Official Music Video) - https://youtu.be/t3bzI3ebRI8?si=5zDzoqEfDQ2Sjrxi Jordan’s Website - https://www.jordanhpost.com/ For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
091 - Cutting-Edge Marketing Campaigns with Chelsey Bowers 1:34:58

30 weeks temu1:34:58

1:34:58

Curious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a talent agency in Nashville to leading marketing efforts for prominent brands. We delve into her innovative approach to problem-solving, her recent ventures into VR marketing, and how team dynamics can spark groundbreaking ideas. We also uncover the intricate game of measuring ROI in higher education marketing. Chelsea opens up about the real-world challenges of gauging success through metrics like click-through rates and landing page visits. Listen to her share game-changing strategies that have revolutionized student engagement, such as VR videos and direct mail pieces with VR goggles. Discover why setting realistic goals and fostering teamwork amidst the pressures of marketing campaigns is crucial to achieving significant results. But that's not all—get a taste of local culture as we share dining gems in Madison and Monona, recount the rollercoaster journey of Chelsey's band Honey Shot, and discuss our favorite psychological thrillers. Plus, enjoy a lively round of "Two Truths and a Lie" with Chelsey, revealing surprising facets of her life and career. This episode is a must-listen for anyone intrigued by marketing, creativity, and the vibrant experiences that shape us. For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
090 - Steve Donovan – From Media Professional to Educator & Entrepreneur 1:22:02

32 weeks temu1:22:02

1:22:02

Have you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who shares his remarkable journey through various roles in media and education. Steve is an awesome friend who is one of our favorite people to run into at all the professional events we do. He’s always a joy. Grab your favorite libation and tune in for the fun. Topics in this Episode (00:00:32) Who is Steve Donovan? (00:02:41) Meet Steve. (00:03:24) What are we drinking? (00:15:08) Freelancing is just as safe as a full-time job. (00:17:36) How do you know when to add a team member? (00:23:50) Passive income opportunities. (00:27:09) Thoughts on Crypto. (00:30:12) Stronger Sun Prairie. (00:36:11) Seeing the Positive. (00:54:32) What was the review process like with the client? (01:00:14) Watermarking. (01:02:37) Movie and show recommendations. (1:09:19) Two truths and a lie. (1:18:32) Is That Guy Dead Yet Podcast. Links Stronger Sun Prairie: https://www.sunprairiemediacenter.com/sun-prairie-media-center-releases-documentary-on-2018-gas-explosion/ Waterflip: https://youtu.be/2lMz8iqhcSY?si=rwC6Q3RvYOVc938y Is That Guy Dead Yet: https://open.spotify.com/show/3BEgmWycJKL2WDjXIPEnBL?si=9a4c84b551004caf For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
089 - Alexis Bakken 1:34:00

36 weeks temu1:34:00

1:34:00

We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out. Topics in this Episode (00:02:25) What are we drinking? (00:04:19) Who is Alexis? (00:05:28) Why did Alexis major in journalism? (00:09:42) Would you switch majors for your senior year? (00:11:15) Class projects. (00:14:58) Dangerous video stunts. (00:17:47) Do you even know what a VHS is? (00:22:17) The Harry Potter girl. (00:30:29) How did we find Alexis? Or did she find us? (00:35:25) Going to college to network? (00:40:45) Connections can only get you so far. (00:41:42) What does Alexis like about being on the Backflip team? (00:46:08) Can a journalism degree help prepare someone for video production? (00:55:11) Editing a magazine. (00:56:47) Learning filmmaking techniques and education. (01:00:10) Bringing filmmakers with real set experience into the classroom. (01:08:05) Ethical implications of AI and technology. (01:17:25) Manipulating reality in documentary photography. (01:18:30) A misleading photo of Obama. (01:21:30) Salvador Dalí donkey falling. (01:25:20) Two truths and a lie. Links Obama photo: https://www.theguardian.com/media/greenslade/2010/jul/06/the-economist-news-photography Zipline off of a Starbucks in MI: https://www.mackinawcity.net/mackinawcity/business/Adrenaline_Falls_Adventure_Zipline/180/#:~:text=History Steve Donovan episode: https://www.youtube.com/live/43WwEaCT4Y8?si=rNIEbP6Fp8fN3Drd Chelsey Bowers episode: https://www.youtube.com/live/a5fHKP61yZo?si=Eh9qL1wnF-XQAaB8 Dare to Believe Series: https://youtu.be/VS3CYsDHvGU?si=9tpkdu0nNUTFi6mv For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
088 - Jill Genter 1:30:39

37 weeks temu1:30:39

1:30:39

Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years! Topics in this Episode: (00:02:15) Introducing our guest. (00:04:28) Who is Jill and what does she do? (00:07:40) What is one of the biggest challenges you encounter in your work? (00:08:23) How do you one up yourself? (00:11:45) Local TV stations don’t charge for commercial production? (00:13:29) What does the process look like when you are working with a new client, how much input do they give vs what you recommend? Do they listen? (00:14:13) The Jim Doyle process. (00:16:03) How did Jill get into creative? (00:23:47) Jill’s comedy career. (00:27:07) Working with celebrities. (00:34:00) Moving to a bigger market? (00:37:32) Living in Madison. (00:42:14) Work life balance. (00:45:19) How do you work within the constraints of free commercial production? (00:50:40) Fun production stories. (00:54:10) Involvement in AdFed. (00:58:40) What was Covid like for news agencies? (01:04:21) Shooting commercials during Covid. (01:09:27) What is one of Jill’s favorite projects? (01:15:05) What are we drinking? (01:16:00) Two truths and a lie. For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
087 - Andy Wallman - Super Bowl Commercial Winners & Losers 1:33:24

38 weeks temu1:33:24

1:33:24

It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun. Topics in this Episode: (00:02:41) An interesting year for Super Bowl commercials. (00:05:14) Take 2. (00:07:55) How did Andy Wallman become the Super Bowl ad guy? (00:10:10) Celebrity endorsements. (00:11:58) Bud Light Hold | Easy To Drink, Easy To Enjoy. (00:21:10) The Busch Guide: Cold + Smooth Survival Skills. (00:26:18) The risk of leveraging pop culture. (00:33:02) Pop Corners Breaking Bad Super Bowl Commercial | Breaking Good. (00:41:18) Uber One - One Hit For Uber One. (00:47:03) Bradley Cooper and His Mom Attempt A T-Mobile Commercial. (00:51:41) The Roast Of Mr. Peanut. (00:54:17) M&M's Super Bowl Commercials. (01:00:25) "Premature Electrification" | Ram Trucks. (01:03:05) Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog 2023 Super Bowl Commercial. (01:12:06) Tubi Interface Interruption. (01:13:54) Tubi Rabbit Hole. (01:16:22) Disney100 Special Look. (01:17:35) Be Childlike / Love Your Enemies (01:20:24) Rémy Martin | Inch By Inch Featuring Serena Williams. (01:20:58) NFL Super Bowl LVII Commercial || Run With It. (01:25:30) Andy’s least favorite ad. (01:28:29) John’s ad picks. (01:39:29) Ryan’s ad picks. Links: Bud Light Commercial. - https://youtu.be/azCNwGnxq0s?si=Dsw1-lcaQ2eU11Rz Busch Guide: Cold + Smooth Survival Skills. - https://youtu.be/8B3G9nQUcb8?si=mW6eGdQY0yGIBVJ- Pop Corners Breaking Bad Commercial | Breaking Good. - https://youtu.be/GPeezAty2u4?si=VsvJ8LRtKqOpPlK7 Uber One Commerical - https://youtu.be/RwMKFgH0G0g?si=oIpjvLbqEz5tYkd3 Bradley Cooper and His Mom Attempt A T-Mobile Commercial. - https://youtu.be/p2MlCg2S5Qc?si=PUuT9wQLiIczF0M_ The Roast of Mr. Peanut. - https://youtu.be/yeC-5SS7NG4?si=lT3s_29ZP5bKMf-I M&M's - https://youtu.be/1vzdf-98LZY?si=6CtIcgdTrFnow-je "Premature Electrification" | Ram Trucks. - https://youtu.be/gNjc_S84I64?si=VoduFTqnqr2Nus9l Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog- https://youtu.be/IAIo-pUDl0s?si=wErDbwvZQJNmQSES Tubi Interface Interruption. - https://youtu.be/s4mUEYQAgsM?si=4pWsnrrudXxUkNTZ Tubi Rabbit Hole. - https://youtu.be/GtyxWvifru8?si=e7YKdu_BfVPjgtU0 Disney100 Special Look. - https://youtu.be/VPK_JIM6Hi0?si=zkl-Y40Lqj5ijDZp For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

1
086 - A Whodunnit Happy Hour with Brandon Gries 2:23:41

39 weeks temu2:23:41

2:23:41

In this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Whodunnit Murder Mystery! Topics in this episode: (00:04:17) What does Brandon do? (00:06:40) Why was Brandon in our Christmas video!? (00:09:11) From engineer to film producer. (00:13:26) The Bloomberg film festival. (00:19:58) The Christmas video reveal. (00:45:06) Themed Christmas cards. (00:50:21) Is there time to appreciate the project? (00:55:15) Bare Metal. (01:09:40) The hunt for b-roll. (01:21:42) How do you get the average person to care about the infrastructure of the internet? (01:24:51) Day in the life of Twitter employee. (01:38:47) Copyright vs trademark. (01:45:20) Two truths and a lie. (01:59:11) How many film festivals?? (02:04:34) The artbook of the internet. (02:08:46) The Age of Surveillance Capitalism. Links: Watch Backflip's Whodunnit Murder Mystery! - https://www.youtube.com/watch?v=bfJgz3GRAbc Watch Bare Metal! - https://www.youtube.com/watch?v=Al04ho-saMU Don’t say Velcro!? - https://www.velcro.com/original-thinking/the-velcro-brand-trademark-guidelines/dont-say-velcro/ Day in the life of a Twitter employee. - https://www.youtube.com/watch?v=ciiJJtP1xXQ Mike Rowe’s reaction. - https://www.youtube.com/watch?v=5DD352it0Js The Age of Surveillance Capitalism. - https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism For more information about us or to see all the amazing people we work with, check out our website: https://www.letsbackflip.com…

Zapraszamy w Player FM

Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.