Updating the condom aisle for all, with Jems’ Whitney Geller and Yasemin Emory

The Brand is Female

As we approach the end of our season, we are airing a fave from earlier in the year. In this episode, we shine a light on Whitney Geller and Yasemin Emory, co-founders of Jems, a non-toxic condom company with gender-inclusive packaging and language.

Yasemin and Whitney, who had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades, and left women and gay folks out of the conversation altogether. As a result, they embarked on a mission to revolutionize the industry. Jems isn't just about condoms; it's a platform for expansive education, sparking conversations on everything from sexual health to love, power, and beyond. With a commitment to simplicity and transparency, Jems is normalizing safer sex with condoms that are healthier and cater to everyone’s needs.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale