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Episode 132: How to Start a Copywriting Business with Michelle Eshkeri
Manage episode 456160791 series 2915685
Treść dostarczona przez Debbie Gilbert. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Debbie Gilbert lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Michelle Eskeri, founder of Let Me Write, explains how she moved out of the finance world and shares how to start a copywriting business . With her rich background as an accountant, Michelle brings a unique perspective to crafting compelling narratives for businesses, particularly within the financial sector. She discusses the undeniable value of professional writing for commercial success and why human expertise often trumps AI solutions like ChatGPT. Beyond her financial niche, she explores how her passion extends into projects in health, well-being, and education, highlighting the adaptability required to thrive as an entrepreneur.
Join us as we uncover the secrets to blog success, from crafting irresistible headlines to leveraging SEO, all while keeping content fresh and engaging.
Michelle also reflects on how entering business awards can provide crucial insight and networking opportunities, sharing her personal journey as a finalist in the SME Hearts awards. Her experience underscores the importance of patience and persistence in entrepreneurship, with networking playing a pivotal role in landing her first copywriting client.
This episode is packed with practical advice about blogs, content creation, repurposing content and leveraging award wins. It is an essential lesson for all entrepreneurs, especially those in the early stages of their journey.
{2:04} What brought Michelle to copywriting.
{5:05} Writing for the financial sector.
{6:46} The growth of Chat GPT in copywriting.
{8:45} How Michelle works with her clients.
{10:29} The services she offers
{11:41} The ingredients of a great blog.
{12:53} The ideal length for a blog.
{14:47} How often should a blog be published.
{16:19} How Michelle publicised her award win.
{17:26} Why she decided to enter business awards.
{20:14} Maintaining awards as part of business strategy.
{20:47} The learnings from five years in business.
{22:14} Getting the first clients into the business.
{24:25} Projects for 2025.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Michelle: https://www.letmewrite.co.uk/
Instagram: https://www.instagram.com/let.me.write4u/
Facebook: https://www.facebook.com/letmewrite4u
LinkedIn: https://www.linkedin.com/in/michelleeshkeri-finance-copywriter/
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