What’s the difference between Marketing and Advertising?

The Chris Weir Experience

The difference between marketing and advertising goes far beyond simple semantics. There are fundamental distinctions in strategy, messaging, tone, and delivery. Marketing is long term, branding, and depth. Advertising is short term, sales, and width. Both are incredibly important, but should never be combined.

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Chris Weir is the Chairman and CEO of The Weirdo Group, and the active CEO of Two Second Media, a full-service media, marketing, and advertising agency focused on supporting small to medium scale businesses. For more than a decade, Chris has produced marketing and advertising campaigns for brands such as Nike, Yamaha, Chevrolet, Lonza, The Veteran’s Administration, Susan G. Komen Foundation, and countless local and regional corporations and brands.

In addition to Two Second Media, The Weirdo Group is growing to include Front Yard Marketing, which is a modern-day real estate marketing firm, and Weirdo Talent, which represents musicians, performers, athletes, influencers, etc. Also, along with his wife Candace, Chris co-directs Wine Down Therapy, which promotes and sells award winning wines from vineyards around the world and produces a weekly tasting vlog on YouTube.

For many years, Chris has been called on to give presentations, keynotes, lectures, and training seminars for audiences of all sizes. Recognized as engaging and thought-provoking, Chris has spoken for organizations and businesses, universities and local governments, and even hosted his own talk radio show from 2006 – 2007.

Over the past decade in the agency business, Chris has been awarded 3 Addy Awards, 6 Telly Awards, 4 Communicator Awards, and was named Ohio Businessman of the Year in 2005. Also, in 2005, he won a national advertising award from Mortgage Originator Magazine for Most Innovative Marketing Strategy in the mortgage industry.

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