Episode 048: Building Emotional Connections with Customers

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

Treść dostarczona przez Bronto Marketing Platform. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bronto Marketing Platform lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

5+ y ago 43:23

M4A•Źródło odcinka

Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers.

In this episode, Steve Deckert, co-founder of Smile.io, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional ones.

Step into the studio where we’ll discuss:

· Foundational elements needed to create emotional connections with consumers.

· Why many loyalty programs fail and how to transform them into ones that customers love.

· Which incentives can help create positive emotional connections.

· Ways to align a brand’s identity with the consumer’s identity.

· Keys to finding the right balance between transactional and emotional rewards.

To contact Steve, or to learn more about Smile.io:

Smile.io:

Website: https://www.Smile.io

Twitter: https://twitter.com/smilerewards

Instagram: https://www.instagram.com/lifeatsmile/

Steve:

Twitter: https://twitter.com/SteveDeckert

LinkedIn: https://www.linkedin.com/in/steve-deckert-913a2a31/

82 odcinków

#Business #Email #Marketing #Commerce #Ecommerce #Mobile #Social #Retail #Strategy #Best Podcasts #Cart #Bronto Marketing Platform #Practice #Abandoned