The Nickelback of Retail

The Coup

More than ever, we’re buying everything — from our beds down to our shoes — sight-unseen.

In every category, startups are bypassing retailers — and their markups — to sell and ship their products right to your door. And they’re giving industry heavyweights a run for their money, doing it.

No middlemen — just them, and you.

But how are online-only brands, like Glossier and Dollar Shave Club, convincing consumers to buy into one-on-one relationships? And if there’s no independent retail worker helping us make the right choices, how are they gaining our trust?

Host Ron Tite goes door to door to find out how these companies are eliminating an entire channel —and how it’s transforming service and marketing, too.