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'Creativity Matters' Podcast: Laura Jordan Bambach, chief creative officer at GREY London
Manage episode 310858561 series 3075134
Treść dostarczona przez Ben Smith. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ben Smith lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Show highlights:
How after joining GREY in May this year, Laura arrived mid-lockdown and so has only recently started to meet her new team!
Laura talks about how COVID has forced us all to change our habits - for example, in some ways we know our colleagues on a more personal level having had a Zoom view into their home lives!
How the quiet and solitude of working from home can aid creative thinking for some.
How the lockdown has seen the disappearance of stereotypes. Stories told in advertising over and over previously are no longer true. The emphasis is now on something different.
How some of the changes we've experienced during the lockdown will remain permanent but others will not.
Why advertising is more important: it can take complicated messages and make them simple.
Why creativity can help get the economy moving again.
Laura talks about some of the recent work that she has enjoyed and why, including LVMH and Uncommon's candles with the Earl of East.
The balance of creating purposeful work but making sure people are still entertained.
How agility and speed have been important during the lockdown period.
How Laura has lead a new team without meeting them face to face.
How junior creatives are managing in this period, and how it may affect their long term careers.
Laura talks about the changes she has made since she arrived, and how she has tried to instill confidence in change into the team.
How the borderless way of working at GREY is a good way to work.
Laura talks about the Ready for Business project (an online personalised mentoring programme) that she is involved with.
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