How an AI model correctly predicted the president 3 elections in a row

The Current Report

Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.

One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.

So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.

Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.

To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.

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To read the full stories included in this episode:

• Presidential ads mark a divide as both candidates spend big in battleground states: https://bit.ly/3YJZ7z5
• Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC: https://bit.ly/3AAzFUI
• Fans declare Calm ad 'winner of the US election': https://bit.ly/4epewuu
• The Calm app's election day TV ad blitz by the numbers: Datacenter weekly: https://bit.ly/4ekkqwN

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR